Hreflang is a signal that tells Google which language or regional version of a page to show each user. Add it with HTML link tags, HTTP headers or an XML sitemap, with self-references and return links.
An SEO audit can cost nothing (automated tools) or run from a few hundred to several thousand dollars for a one-off professional audit, and more for large enterprise sites. Scope, site size and depth drive the price.
To rank in AI Overviews, a page must be indexed, eligible for snippets and the most useful answer to the query. There is no separate AI trick: solid SEO, clear answers and a trusted brand earn citations.
SEO is important because it brings people to your site the moment they search for what you sell, and that traffic keeps coming without paying for every click. It also shapes what AI answers say about you.
Core Web Vitals are three Google metrics for real-user experience: LCP (loading, ≤ 2.5 s), INP (responsiveness, ≤ 200 ms) and CLS (visual stability, ≤ 0.1), measured at the 75th percentile of field data.
An SEO audit checklist is a prioritized list of checks that confirms a site can be crawled, indexed, understood and ranked. Start with indexing and crawling, then technical health, on-page, content and performance.
A technical SEO audit checks whether search engines can crawl, render and index your site. Work through crawl, indexing, robots.txt, sitemaps, canonicals, redirects, rendering and speed, then fix by impact.
An SEO audit is a structured review of a website that finds what stops it from being crawled, indexed, understood and ranked by search engines, and turns those findings into a prioritized fix plan.