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Sample report · fictional website

Northwind Shoes and its data are invented to show exactly what you receive. Request your own analysis

Since your previous audit · Jul 21 → Sep 21

northwind-shoes.example improved by 13 points

Same 48 pages, same checks and the same scoring method, Sep 21 vs Jul 21 — so the numbers are directly comparable. 7 of 14 findings are fully fixed, 4 are partly fixed, and the menu redesign introduced 2 new issues.

  • 7
    Resolved issues
  • 7
    Still unresolved
  • 2
    New issues
  • 8
    Improved metrics
  • 1
    Regressed metrics

Category scores, before and after

Changes by finding

Fixed7

  • Category canonical tags (F01)42 URLs to 0
  • Store pages blocked (F03)3 to 0
  • Product offers markup (F06)24 pages to 0
  • Dead sitemap URLs (F08)63 to 0
  • Missing meta descriptions (F10)12 to 0
  • Category CLS (F11)0.18 to 0.05
  • Store markup & hours (F13)2 pages to 0

Improved8

  • Crawling & indexing58 to 80
  • Structured data50 to 82
  • Speed (mobile lab)46 to 58
  • On-page & metadata66 to 76
  • Mobile & accessibility76 to 80
  • Mobile LCP, product page5.8 s to 2.9 s
  • Mobile LCP, homepage4.1 s to 2.6 s
  • CLS, category page0.18 to 0.05

Still unresolved7

  • Mobile LCP above 2.5 s (F02) · partly fixed5.8 s to 2.9 s
  • Duplicate product titles (F04) · partly fixed19 to 16
  • Broken internal links (F05) · partly fixed17 to 2
  • Categories without advice (F07) · partly fixed12 to 9
  • Small size buttons (F09)48 to 48
  • Guides without author (F12)5 to 5
  • Returns as image (F14)2 to 2

New or regressed3

  • Menu links to redirecting URLs— to 5 links
  • Lookbook images without alt text— to 24
  • Internal links score76 to 72

Next priorities

  1. Mobile speed under 2.5 s
  2. Merge colour variants
  3. Category buying advice
  4. Accessible size buttons
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